I asked a client recently what colors he liked. After a long pause he said flatly …"Black".
"Aaaaaand?", I said. No response. "How do you feel about green?", I probe. "I don’t know", he says. "Do you like blue?", I say, feeling like a dentist. "I like black.", he says. "Let’s try this", I say, "What colors don’t you like? For instance, what’s your reaction to red?" Nothing. "Purple?" Nothing, no response, except for twisting up his face and moaning. My patient client, clearly uncomfortable with this process, may require some novacaine for this extraction.
After spending a full morning researching and sourcing black furnishings, and emailing photos of such to my client, he had a response……."You know, maybe I don’t like black." Which begs and pleads and demands the question, "Well then, what color do you like?" ……"Maybe I like brown."

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